the Nike Shox R3 series was introduced to the world after sixteen years of research in the Nike lab. Nike Shox R3 Electricity Embroidery with unique designs is a line of Nike Shox R3 series. To the runner, the Nike Shox R3 Electricity Embroidery means one thing: responsive cushioning. The top plate distributes impact forces from the heel to the individual columns, deflecting like a trampoline. The bottom plate supports the columns, producing a secure base to guide your foot through the heel-to-toe transition. The columns control impact by collapsing quickly at first, and then slowly returning to their original height. The transition wedge allows for a smooth ride from the Nike Shox cushioning system in the heel to the Air-Sole unit found in the forefoot.